Open Doors and New Logo

MIDLANDS HUMANE SOCIETY opens its doors and unveils new logo

Council Bluffs, IA – Midlands Humane Society (MHS), a volunteer-led group, today opened its doors to their new facility and unveiled an updated brand identity.

The Board of Directors has been working hard for eight years to make the communities dream a reality: open the first humane society for the Council Bluffs area. Board Chair, Leslie Southard, said, “We couldn’t be happier with our communities support and our new building! We are thrilled to be a part of ‘helping tails find happy endings.’”

The new 11,591 square-foot state-of-the-art building is located at 1020 Railroad Avenue. The shelter will provide modern facilities to promote adoption, including natural light and the latest technology in climate control for all dogs and cats. Rooms have been designated for adoption spaces, offices, storage and animal control, as well as the care and treatment of injured and sick animals (including a room for quarantined animals to prevent the spread of sickness and/or disease). A large area south of the building will allow room for growth and expansion of services. “In addition to our new building, we will be opening our dog park in the spring,” Southard said.

New Logo
Using an updated version of the previous logo, the circle icon housing an outline of a cat and dog is now a single brighter green, along with an update to the fonts used. The logo better reflects the corporate brand today as it begins its first year in operation in 2015.

“Our new logo better communicates what Midlands Humane Society stands for today,” said Board Member and Marketing Chair, Michelle Miller. “We’ve kept visual elements that reflect our heritage while emphasizing our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability.”

Designed in-house, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to sustainability and focus on helping animals.

To learn more about Midlands Humane Society, volunteer opportunities, future events or to donate, visit our website at

About Midlands Humane Society
Formed in 2006 to address animal care issues and the need to form a humane society for the Council Bluffs community. MHS strives to protect the lives and well-being of animals in the community by fulfilling its mission to promote animal care through education, sheltering and influencing animal population control.